1 of 1- Radiowiz
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Re: More rebranding - this will save newspapers?
Lipstick on a pig.
The newspaper business is very lucky that Freedom mobile is the only working signal in the Toronto transit system.
That may change, but for now, those with other carriers have no choice but to read the free paper instead of their phone.
(There's also the issue of data cost.)
RadioWiz & RadioQuiz are NOT the same person.
RadioWiz & THE Wiz are NOT the same person.
- Old Codger
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Re: More rebranding - this will save newspapers?
Nothing, ultimately, will save newspapers Anything but local is foolhardy. Going 'national' is AM-stereo at best. Local. Local. Local. Local. That's it. That's all. Period. Otherwise? B'Bye!!! Same for radio. LOCAL!!!
- Retaw
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Re: More rebranding - this will save newspapers?
I wish the criminals in western Canada all the luck in conning The Star into promoting their sob stories.
- Don
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Re: More rebranding - this will save newspapers?
Old Codger wrote:
Nothing, ultimately, will save newspapers Anything but local is foolhardy. Going 'national' is AM-stereo at best. Local. Local. Local. Local. That's it. That's all. Period. Otherwise? B'Bye!!! Same for radio. LOCAL!!!
For what it's worth, that looks like the plan. They're hiring local reporters in cities where there is now currently one other local paper.
- Media Observer
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Re: More rebranding - this will save newspapers?
Record losses in recent years by The Star (and sadly other print media) as previous initiatives ("Tablet" etc..) have added to, as opposed to stemming the losses. Now an "expansion" into other markets is the answer?
- Don
- Unregistered
Re: More rebranding - this will save newspapers?
It's a pretty efficient "expansion" in that the tradeoff with Postmedia means the papers cost them net zero.
Spending on a small staff increase to funnel a bunch of readers in Vancouver, Edmonton, Calgary, and Halifax into their existing Star digital platforms could be profitable pretty quickly.
- Media Observer
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Re: More rebranding - this will save newspapers?
As someone who has been reading newspapers for 50 plus years, I sincerely hope you are right.
My concern is simply that more online views do not necessarily lead to a steady increase in the revenue stream. It will be interesting to see the financial numbers in 12 and 24 months from now.