Why Was Tom Rivers Fired As CHUM Morning Man?

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Posted by RadioActive
October 26, 2025 1:27 pm
#1

This goes back a ways but even after reading the article from 1982 below, I'm still not quite sure what CHUM's reason for firing Tom Rivers might have been - in the middle of a ratings period, no less. Too many bits and not enough music? A lack of discipline? Failure to follow format changes? They're all used as excuses, but what did they expect out of a morning man?

Whatever happened, CHUM's loss was CFTR's gain. The Rivers flowed over to 680 in 1983, and resumed his morning gig for around 10 years there. Other places he worked in the Big Smoke included CKFM, CHEZ, CJAQ (now Kiss 92.5) and AM640, then known as CHOG. He sadly died of cancer in 2004. 





(Chart Courtesy: CHUM Tribute Site)

 
Posted by Binson Echorec
October 26, 2025 2:01 pm
#2

Easily one of my favourite instructors at the Seneca radio program.

 
Posted by Radiowiz
October 26, 2025 2:04 pm
#3

Radiowiz wrote:

RadioActive wrote:

Other places he worked in the Big Smoke included CKFM, CHEZ, CJAQ (now Kiss 92.5) and AM640, then known as CHOG. He sadly died of cancer in 2004. 

CJEZ, not CHEZ. CHEZ 106 is a station in Ottawa, while CJEZ used to be a station in Toronto. (Zed 97.3)
I believe CJAQ is now CKIS, but I could be wrong.
CHOG switched over to CFYI shortly after Tom started doing mornings there. (still known as TALK 640 at the time)
 

Sorry, I think the system went a bit haywire when I tried to quote your message. Yes a typo on CHEZ  (the "H" and the "J" are right next to each other.) Thanks for the correction. The CJAQ calls still exist on an FM station in Calgary. 

Actually, we may both be wrong about 640. The History of Canadian Broadcasting, which since stopped updating its site, has 640 still listed as CFGM back in 1982, with the first call change to CHOG coming in 1988. Wikipedia also agrees with the timeline.

Later, Rivers was on CJEZ, after stints elsewhere around the dial. This story is from Sept. 1993. 




Frankly, it's so long ago, I honestly can't remember when the change was made, but I'm willing to take their collective word for it. 

Last edited by RadioActive (October 26, 2025 2:33 pm)


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Posted by Fitz
October 26, 2025 4:16 pm
#4

Taped these back in the day. Rivers on Mix 99.9 Feb 25/93 and CHEZ May 2/94- date jives with the article copied above. Radio contests. The first one is easy but you needed song and artist and that stumped some. Second includes stereo recording of the Kensington Markets' I would Be The One. I beleive Mike Stafford is in the Mix so to speak going for the PHD crowd but I could be wrong.

Tom Rivers CKFM & CHEZ

Last edited by Fitz (October 26, 2025 4:29 pm)


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Posted by Dale Patterson
October 26, 2025 4:49 pm
#5

Shotgun Top was also at AM740 for a short time, on Saturday nights.


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Posted by RadioActive
October 26, 2025 4:53 pm
#6

Here's an excerpt from The CHUM Tribute Site about Tom Rivers, from Larry MacInnis, the former Creative Director at the station. He explains why Rivers was suddenly fired, despite having a highly creative morning show. 

"On Christmas Eve 1980, Jay Nelson retired as the host of The 1050 CHUM Morning Show and Tom became his successor. Tom modelled his new morning show on that of KFRC San Francisco’s legendary morning man, Dr. Don Rose. That meant endless one-liners, a cast of zany characters (most of whom were actually Tom), and regular theme shows such as Tom’s famous “live” broadcast from the Royal Wedding of Prince Charles and Princess Diana.

"The advertising posters in subway cars read Not Just Any Tom, Dick and Henny (referring to Tom’s co-stars Dick Smyth and Brian Henderson) and for about a year all was well in Tom’s world.

"
But then a series of personnel and programming changes, and Tom’s rebellion against them, resulted in Tom being fired by CHUM – on his 35th birthday – in September 1982. The third Tom Rivers Era at CHUM had lasted twenty-one months."

You can read the rest here. 

 
Posted by RadioActive
October 26, 2025 5:12 pm
#7

RadioActive wrote:

Tom modelled his new morning show on that of KFRC San Francisco’s legendary morning man, Dr. Don Rose. That meant endless one-liners, a cast of zany characters (most of whom were actually Tom. 

In case you've never heard Dr. Don Rose, he was a legendary jock on both WFIL Philadelphia and most famously on KFRC San Francisco. To this day, I have never heard anyone use up so much material in a single show. And he did it every day for years and years. I honestly don't know how he came up with so much shtick. 

But Dr. Don was something of a sad clown. When he retired years later in declining health, a San Fran TV interviewer asked him with all his success, (he owned the market) if he would do it again. He shook his head and in a very sad voice he told the guy, "No." And despite all the jokes, he wasn't kidding. I always felt kind of sad about that. 

 
Posted by Paul Jeffries
October 26, 2025 9:11 pm
#8

RadioActive wrote:

This goes back a ways but even after reading the article from 1982 below, I'm still not quite sure what CHUM's reason for firing Tom Rivers might have been - in the middle of a ratings period, no less. Too many bits and not enough music? A lack of discipline? Failure to follow format changes? They're all used as excuses, but what did they expect out of a morning man?

Whatever happened, CHUM's loss was CFTR's gain. The Rivers flowed over to 680 in 1983, and resumed his morning gig for around 10 years there. Other places he worked in the Big Smoke included CKFM, CHEZ, CJAQ (now Kiss 92.5) and AM640, then known as CHOG. He sadly died of cancer in 2004. 

Whatever the case, and as much as I loved CHUM, I will always believe that firing Tom Rivers was probably the stupidest decision they ever made. When Tom was terminated, CHUM still had a talented pool of jocks for sure, but they didn't really have a "resident funny guy" to take his place, which was vital to most radio stations in that era, or at least music format stations that appealed to a younger demographic. When Tom hopped aboard to CFTR, they had two resident funny guys, with Tom in the mornings and Mike Cooper in the afternoons. That was the one-two punch CFTR needed and the one-two punch CHUM definitely didn't need. Both stations battled it out during their Top 40 years, but this would play out as CHUM's final battle as a CHR station, when they conceded defeat and flipped to their Favourites of Yesterday and Today format in June 1986.



PJ
 

Last edited by Paul Jeffries (October 26, 2025 9:51 pm)


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Posted by Tq345
Yesterday 10:07 am
#9

I didn't know Tom Rivers, and never even saw him in person, so I was pretty shocked to read the second paragraph of the first Toronto Star article saying he was six foot nine.

I know a lot of SOWNYites knew Tom. Is it true or a typo? If true, he must have been an incredibly imposing figure.

 
Posted by Binson Echorec
Yesterday 10:20 am
#10

Tq345 wrote:

I didn't know Tom Rivers, and never even saw him in person, so I was pretty shocked to read the second paragraph of the first Toronto Star article saying he was six foot nine.

I know a lot of SOWNYites knew Tom. Is it true or a typo? If true, he must have been an incredibly imposing figure.

Can confirm. He would've been imposing if he wasn't so damned congenial but I'd be willing to bet he used his size to his advantage when necessary.

 
Posted by mace
Yesterday 10:34 am
#11

With CHUM Management cutting all of Tom's comedy material, it seems to me they only wanted a time and temperature morning show. Just shut up and play the music.

 
Posted by paterson1
Yesterday 11:38 am
#12

How was Tom doing against CFTR in the morning ratings?  

 
Posted by Radiowiz
Yesterday 12:03 pm
#13

 


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