RadioActive wrote:
This goes back a ways but even after reading the article from 1982 below, I'm still not quite sure what CHUM's reason for firing Tom Rivers might have been - in the middle of a ratings period, no less. Too many bits and not enough music? A lack of discipline? Failure to follow format changes? They're all used as excuses, but what did they expect out of a morning man?
Whatever happened, CHUM's loss was CFTR's gain. The Rivers flowed over to 680 in 1983, and resumed his morning gig for around 10 years there. Other places he worked in the Big Smoke included CKFM, CHEZ, CJAQ (now Kiss 92.5) and AM640, then known as CHOG. He sadly died of cancer in 2004.
Whatever the case, and as much as I loved CHUM, I will always believe that firing Tom Rivers was probably the stupidest decision they ever made. When Tom was terminated, CHUM still had a talented pool of jocks for sure, but they didn't really have a "resident funny guy" to take his place, which was vital to most radio stations in that era, or at least music format stations that appealed to a younger demographic. When Tom hopped aboard to CFTR, they had two resident funny guys, with Tom in the mornings and Mike Cooper in the afternoons. That was the one-two punch CFTR needed and the one-two punch CHUM definitely didn't need. Both stations battled it out during their Top 40 years, but this would play out as CHUM's final battle as a CHR station, when they conceded defeat and flipped to their Favourites of Yesterday and Today format in June 1986.
PJ
Last edited by Paul Jeffries (October 26, 2025 9:51 pm)
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