I produced "CHUM's History of Rock and Roll" in 1969. Didn't get a separate credit in that ad, but t'was I that produced all 28 hours. It was very CHUM specific. Larry's script mentioned CHUM all through it. CHUM's Program Director J. Robert Wood found out (about a month before) that CKFH had bought Bill Drake's History of Rock and Roll, so he had Larry start writing.
I literally had two weeks to produce all 28 hours. While I have written and produced many award winning programs and commercials since that time, "CHUM's History of Rock and Roll" was NOT one of them. We had very few interviews in it. I added a couple that Larry didn't have in the script, as I'd found them in the archives that CHUM had at the time and put them in, but it was nowhere near as elaborate or frankly, as good as the Bill Drake version that 'FH aired. CHUM aired their documentary 4 hours a night over 7 nights and beat CKFH to air. CKFH's Drake History tapes hadn't even cleared Canadian customs by the time CHUM aired ours.
The 28 hours originally aired in November of '69. CHUM's listener response was so great that it was repeated in early January 1970. The narrator was Chuck Riley, who was a DJ at WIBC in Indianapolis who flew in to Toronto over several weekends to record the script with me. Chuck was also CHUM's imaging voice at that time.
In 1975 when CHUM was putting their 64 hour rock history documentary together, written by Bill McDonald and produced by Warren Cosford, Bob McMillan and Zeke Zdebiak (I'd left CHUM in 1972 to start my own creative company with Bill McDonald), CHUM originally marketed it as "The History of Rock and Roll". Drake's company threatened a lawsuit, so the name was changed to "The Evolution of Rock". That special, which took over a year to produce, was syndicated by TM Productions in Dallas, Texas to hundreds of U.S. radio stations, including WLS, Chicago and KHJ in Los Angeles and in 1977, won Billboard Magazine's 'International Syndicated Special of the Year' award.

Last edited by Doug Thompson (August 10, 2025 7:34 pm)