The Southern Ontario/WNY Radio-TV Forum / Radio Gone To Pot?

**Posted by Shorty Wave** May 16, 2025 7:53 am

I was a little taken aback when a couple of day ago I heard for the first time, a commercial that referenced cannabis. It is for Indeed and the scenario is a cannabis store owner needing staff. I wasn’t initially paying attention until I could have sworn I heard the word “indica”, I was right! Anyways, just think that it’s interesting that after seven years or so after legalizing it, this is the first time I’ve heard a commercial referring to it!

**Posted by Binson Echorec** May 16, 2025 11:06 am

Well that's a neat loophole - I don't think cannabis shops can advertise directly (similar to tobacco).

Tobacconists everywhere exclaim: "Why didn't I think of that?".

**Posted by DOPEfm** May 16, 2025 4:54 pm

Shorty Wave wrote:
I was a little taken aback when a couple of day ago I heard for the first time, a commercial that referenced cannabis. It is for Indeed and the scenario is a cannabis store owner needing staff. I wasn’t initially paying attention until I could have sworn I heard the word “indica”, I was right! Anyways, just think that it’s interesting that after seven years or so after legalizing it, this is the first time I’ve heard a commercial referring to it!

Are you able to recall the station that ran the ad?

**Posted by Shorty Wave** May 17, 2025 8:33 am

DOPEfm wrote:
Shorty Wave wrote:
I was a little taken aback when a couple of day ago I heard for the first time, a commercial that referenced cannabis. It is for Indeed and the scenario is a cannabis store owner needing staff. I wasn’t initially paying attention until I could have sworn I heard the word “indica”, I was right! Anyways, just think that it’s interesting that after seven years or so after legalizing it, this is the first time I’ve heard a commercial referring to it!
Are you able to recall the station that ran the ad?

I heard it on CFRB 1010 and also on AM740, both in Toronto, starting Wednesday May 14th.

**Posted by RadioAaron** May 17, 2025 8:52 am

Shorty Wave wrote:
DOPEfm wrote:
Shorty Wave wrote:
I was a little taken aback when a couple of day ago I heard for the first time, a commercial that referenced cannabis. It is for Indeed and the scenario is a cannabis store owner needing staff. I wasn’t initially paying attention until I could have sworn I heard the word “indica”, I was right! Anyways, just think that it’s interesting that after seven years or so after legalizing it, this is the first time I’ve heard a commercial referring to it!
Are you able to recall the station that ran the ad?

I heard it on CFRB 1010 and also on AM740, both in Toronto, starting Wednesday May 14th.

Which makes the "we need staff" loophole even funnier.

**Posted by Shorty Wave** May 22, 2025 7:37 am

Shorty Wave wrote:
I was a little taken aback when a couple of day ago I heard for the first time, a commercial that referenced cannabis. It is for Indeed and the scenario is a cannabis store owner needing staff. I wasn’t initially paying attention until I could have sworn I heard the word “indica”, I was right! Anyways, just think that it’s interesting that after seven years or so after legalizing it, this is the first time I’ve heard a commercial referring to it!

I heard this commercial yesterday and I’m fairly certain they’ve tweaked it, as in no reference to “indica”. Someone wasn’t happy with it!

**Posted by Evuguy** May 22, 2025 9:08 pm

Or, possibly because they didn't give equal time to sativa :-) I did read that per the new Ontario budget, the gov't will no longer require Cannabis stores to cover up their front windows. They still cannot display product though. I look forward to see how creative they become, especially with a thriving illicit market that the gov't turns a blind eye to.