How can they be little guys, as the NY Times says when most are owned by big guys?  The streamers are killing OTA network TV and hurting cable.  But the networks and cable are all waist deep into streaming, and streaming is becoming more or less like cable.  

Mix it up anyway you want.  There are only so many people willing to watch and pay for these services or television for that matter.  All that the big and little guys are doing is shuffling the deck, and moving the shiney objects around.