The Southern Ontario/WNY Radio-TV Forum / Attn. CFRB’s Jim Richards: It’s Not A Baseball Player!

**Posted by RadioActive** November 10, 2024 1:01 am

I’ve never been a fan of Jim Richards, but in all the years I’ve happened on his show, he repeatedly says one thing that really annoys me.

He pronounces the word “picture” as “pitcher,” as in “I saw his pitcher in the newspaper.”

Each and every time, without fail.

I’m not sure if this is some kind of signature gimmick he’s been using for years, but I find it very irritating.

Yes, I know he’s dyslexic and I admire him for being able to still work in live radio with that problem. But this has nothing to do with it.

A pitcher is either something you pour a drink out of or a guy who hurls a baseball.

A picture is worth a thousand words – but “pitcher” isn’t one of them.

**Posted by Dial Twister** November 10, 2024 10:08 am

Of all the things that annoy, I missed that one. 😁

**Posted by JackofAll** November 10, 2024 11:41 am

I think it's a gimmick. If memory serves correctly, he also replaces "tangent" with "tangerine".

**Posted by newsguy1** **Online!** November 10, 2024 1:31 pm

No, it's not deliberate. Tangerine is, that's obvious, but I feel he really does not know or can't pronounce PICTURE.
Jason Agnew cannot pronounce the name Rudolph.
He always says ROO-DOFF
I once worked with a very good editor, very intelligent guy, but for some weird reason he could not say, "all you have to do is..."
He always said "alls you gotta do."
He also purported to be an expert on all things automotive, yet he continually pronounced Mercedes as MAR-say-deez.

**Posted by RadioActive** November 10, 2024 2:33 pm

That "Tangerine" stuff is so he can play the song of the same name and is definitely meant as shtick.

But the "pitcher" thing, I just don't know. Didn't anyone ever tell him he's pronouncing it wrong all these years? If he's refusing to correct it, that's on him. (I suspect it's deliberate but it doesn't make a lot of sense to sound ignorant on purpose.)

**Posted by betaylored** November 10, 2024 2:58 pm

I used to work with a lovely man who would say "My sediments exactly." and it wasn't as a deliberate pun.

I'm not keen on people who would normally pronounce the word restaurant with two T's but in social situations drop the second T to sound snootier.

There's possibly a regional dialect at work for the Jim Richards picture/pitcher diction and it's understandable that it could drive some of us bat-ty.

Last edited by betaylored (November 10, 2024 3:49 pm)