It's partially because of social media. It's partly because of the low pay and brutal hours. And it's partly because many either want to be on air and not behind the scenes. Not to mention those who don't know what a radio even is.

An industry exec. polled the major U.S. radio owners and discovered there's a shrinking interest in learning the biz - and wonders what that will mean for the future of the medium. 

"I have the good fortune of working with a few notable universities. I speak to and hear from students directly. During a recent trip, I asked fifteen students to raise their hands if they were interested in working in radio. One hand went up. That student wanted to call baseball games for a local team.

Young people do get excited about creating content though. They love sports, music, and news personalities, the brands they represent, the access the job provides, and the social media platforms where content is distributed. What they don’t get excited by is the medium. Say the words ‘content, podcast, video or digital’ and there’s greater enthusiasm than if the word ‘radio’ is mentioned."

Do Young People Still Want to Work in Radio?