They think they can cash in via the Online Streaming Act, which encourages distribution of more Canadian Content. So they're going to make a lot of it.
It's not clear exactly what kind of programming a new studio from the company that owns National Post and Toronto Sun might provide. Or whether it will sell. But it's planning to take advantage of provisions of the Act to cash in with ready made programming
Here's what it appears to be planning, according to its press release:
"An exciting slate of original programming from Canadian creators and storytellers is currently in development. This includes film, television, and short-form formats that delve into compelling real-life stories and memorable historical events that have shaped the nation. These productions will highlight diverse Canadian experiences and perspectives, contributing significantly to the cultural and economic vitality of the Canadian media industry.
Projects in development include documentaries exploring Canada’s rich history, true crime series investigating infamous cases and unsolved mysteries, and sports series celebrating Canada’s sports heritage and athletes, and more."
It could start churning out material as as soon as this January.
Postmedia Studios to tap news archives for new generation of content