Summer Radio Rating Numbers Include The Usual Suspects On Top

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Posted by RadioActive
September 5, 2024 3:23 pm
#1

Among those winning bragging rights locally: CHFI, CHUM-FM, Boom and Virgin Radio.

By the way, nice to see CKNW at the top of the heap in Vancouver. Good to know not all Corus AMs are doomed to fail. 

Summer PPM ratings for Toronto, Montreal, Calgary, Edmonton & Vancouver

 
Posted by RadioAaron
September 5, 2024 3:37 pm
#2

25-54

Boom      12.4
CHUM      10.5
CHFI     10.3
Virgin      9.8
Kiss      7.1
680      6.9
Q107      6.0
Z103     5.0
CBC1     4.5
Edge      4.0
Indie      3.0
Classical      2.6
640      2.0
1010      1.3
CBC2      1.2
FAN      1.1
Energy      1.0
Flow      0.9
Today      0.8
Jazz      0.6
HOT Country      0.3
TSN      0.2
Elmnt      0.1
Zoomer      0.1
 

 
Posted by RadioActive
September 5, 2024 3:41 pm
#3

It's not much of a win, but Mike Bendixen must be taking some satisfaction in seeing 640 beat CFRB, even if just by a hair.

 
Posted by Binson Echorec
September 5, 2024 3:53 pm
#4

I think that might be a first for 640 to beat 1010. Good for them.

 
Posted by DX
September 5, 2024 7:04 pm
#5

Binson Echorec wrote:

I think that might be a first for 640 to beat 1010. Good for them.

Thought that 640 had surpassed or tied 1010 in the previous book, but now the gap is widening. Unless the gap is closer in all-ages listeners?

 
Posted by Muffaraw Joe
September 5, 2024 7:36 pm
#6

Hot Country, has a 0.3 share and yet another Country Station is entering the marketplace, how might they do?

Jazz FM needs changes or they are going to have challenges on the next fund drive...they have dropped, that is what happens when you voice track the morning show with a host that is stale.

Sports radio was something at one point and now the FAN and TSN are struggling. 

Interesting numbers and I wonder if some stations might pack it in like Evanov did in Ottawa and east of Ottawa.

 


The world would be so good if it weren't for some people...
 
Posted by haydenmatthews14
September 5, 2024 10:49 pm
#7

Muffaraw Joe wrote:

Hot Country, has a 0.3 share and yet another Country Station is entering the marketplace, how might they do?
 

I think they might get a 0.1 share then Stingray might shut down 93.5FM. At least Boom 97.3 is doing really well in the ratings. 

 
Posted by RadioAaron
September 6, 2024 8:15 am
#8

haydenmatthews14 wrote:

Muffaraw Joe wrote:

Hot Country, has a 0.3 share and yet another Country Station is entering the marketplace, how might they do?
 

I think they might get a 0.1 share then Stingray might shut down 93.5FM. At least Boom 97.3 is doing really well in the ratings. 

93.6 will not be shut down. At worst, Rogers will grab it for cheap for FAN or NEWS.

 
Posted by torontostan
September 6, 2024 3:24 pm
#9

RadioAaron wrote:

93.6 will not be shut down. At worst, Rogers will grab it for cheap for FAN or NEWS.

Too risky IMO. Signal is just slightly too weak. I think someone else buying 93.5 and keeping it as music is far more likely. Not my point, but for instance they couldn't even do "cottage country traffic" on NewsRadio 93.5 haha.

 
Posted by RadioAaron
September 6, 2024 4:35 pm
#10

torontostan wrote:

RadioAaron wrote:

93.6 will not be shut down. At worst, Rogers will grab it for cheap for FAN or NEWS.

Too risky IMO. Signal is just slightly too weak. I think someone else buying 93.5 and keeping it as music is far more likely. Not my point, but for instance they couldn't even do "cottage country traffic" on NewsRadio 93.5 haha.

Oh, not exclusively for sure. In addition to.

 
Posted by torontostan
September 6, 2024 4:57 pm
#11

RadioAaron wrote:

Oh, not exclusively for sure. In addition to.

However in order to do that they'd have to drop one of their four stations under current regulations. If I'm in charge I'm only considering that for 590, and like you said, only if it's cheap.

 
Posted by RadioAaron
September 6, 2024 5:54 pm
#12

Right, I forgot that the caveat for the third FM is the total still being 4

 
Posted by ED1
September 6, 2024 7:07 pm
#13

RadioActive wrote:

By the way, nice to see CKNW at the top of the heap in Vancouver. Good to know not all Corus AMs are doomed to fail. 

The Corus AM stations in Vancouver, Calgary, Edmonton, and Winnipeg are usually pretty dominant, or near the top of the ratings . All of them are heritage stations with a decent news/talk lineup. CHED and CJOB hold their respective market's local NHL broadcast rights, and all 4 of them air their market's CFL team broadcasts.

 
Posted by RadioAaron
September 6, 2024 7:32 pm
#14

In sales demos, Calgary is #10, Edmonton is #15, and Vancouver is #9

 
Posted by radiokid
September 9, 2024 11:24 am
#15

Muffaraw Joe wrote:

Hot Country, has a 0.3 share and yet another Country Station is entering the marketplace, how might they do?



 

So much behind the 0.3 issue with 88.5 VS 93.5.    Not sure if you have tried to listen to 88.5..   the signal is very unreliable in anything south of the 401, or to the west GTA.  88.5 is a York Region station first and foremost.    I think you will find 93.5 will do better ratings wise than 88.5 in Toronto, but not York Region (because 93.5's signal is more focused towards the lake)   Playing new country, they may get a 3 share... which is way more than Today had.    I think that's the logic at this point...   Get something they can sell, but perhaps will never be #1.   93.5's signal isn't great either.. but has more CMA population than 88.5 covers.    

Stingray i think is just wanting to pay the bills at this point. 

Last edited by radiokid (September 9, 2024 11:25 am)

 


 
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