I'm curious if anyone knows why a site like Deadline.com has begun deliberately blurring the copy on every article it publishes. It's not a pay site and there's no offer to force you to give it anything to access its information. The home page is clean, yet when you click on any article, you're confronted with a page of blurred text. 

Why would they do this if they're not dinging users for money? It makes no sense to me. Has anyone else run into this?

Deadline.com Home Page

(By the way, the fix is easy. Simply hit "Control A" on your keyboard and it will highlight the entire page in blue as if you wanted to print it. You don't have to print anything, but it will be easily read at that point, so it's simple to defeat.  So why do it at all?)