The Southern Ontario/WNY Radio-TV Forum / Toronto Star Launches Its Own Web Store

**Posted by RadioActive** June 30, 2025 1:56 pm

The Toronto Star has launched its own online store, selling things like T-shirts, mugs and ball caps with the newspaper's symbols on them. I guess it's better than looking for spare change in the couch cushions.

Toronto Star Store

**Posted by Dale Patterson** June 30, 2025 6:46 pm

=12px>> I guess it's better than looking for spare change in the couch cushions.

Good one!

**Posted by jughead jones** June 30, 2025 6:49 pm

Why would anybody buy this stuff?

**Posted by Glen Warren** June 30, 2025 7:11 pm

I thought The Star sold and burnt all of the furniture when they vacated 1 Yonge?

**Posted by DX** June 30, 2025 7:13 pm

The owner's wife is a model and boutique shop owner, so it's a wonder they didn't start this six years ago, or maybe they did.

There are online companies now that let pretty much anyone have their own personalized clothing line and accessories. They take care of the online store, manufacturing and shipping. So you could sell a Radioactive coffee mug or a Jughead Jones mankini, for instance.

But I'm surprised the online store doesn't sell I Got Laid Off by Torstar or I Got Bought Out by Torstar T-shirts. A very large addressable market there.

Last edited by DX (June 30, 2025 7:17 pm)

**Posted by DX** June 30, 2025 7:17 pm

Glen Warren wrote:
I thought The Star sold and burnt all of the furniture when they vacated 1 Yonge?

They are at The Well now, the new Wellington Market complex on the northwest corner of Spadina and Front (also the former site of The Globe and Mail and the Toronto Telegram).

**Posted by RadioActive** June 30, 2025 7:56 pm

DX wrote:
But I'm surprised the online store doesn't sell I Got Laid Off by Torstar or I Got Bought Out by Torstar T-shirts. A very large addressable market there.

They could, but the only people who might wear them can't afford to buy one.

**Posted by Saul** June 30, 2025 8:00 pm

RadioActive wrote:
DX wrote:
But I'm surprised the online store doesn't sell I Got Laid Off by Torstar or I Got Bought Out by Torstar T-shirts. A very large addressable market there.
They might, but the only people who might wear them can't afford to buy one.

I once had ScabStar t-shirts from a strike way back when...

**Posted by paterson1** June 30, 2025 8:06 pm

I wonder if the Star's website is generating decent revenue. They have good numbers but newspaper websites were only bringing in a fraction of the dollars they have lost from the print editions. Auto, classified and national sales years ago were really hurting newspapers with millions in lost revenue, and the websites weren't replacing nearly enough of the money.

**Posted by mace** July 1, 2025 7:22 am

$45 for a Toronto Star baseball cap? I guess some people have more dollars than sense. My baseball caps are generally free. My local pub often gives out T-shirts and caps donated by the various beer company sales reps.

**Posted by Radiowiz** July 1, 2025 8:26 am

Their prices are too high.