The Southern Ontario/WNY Radio-TV Forum / RONA stands for Really On-board? Off-putting? New Ads

**Posted by betaylored** April 11, 2025 11:36 am

Have you heard the new RONA radio ads?

The creeeeaky wood deck spot voiced by a female voice actor is the one I've heard the most on Newstalk 1010. The listener part of me has winced. The voice actor part of me admires the way the woman captures the creaky tones of the wood in her delivery.

There's at least another one in the hardware store series with a male voice actor but I heard it once and was distracted at the time so just remember thinking that it was a new spot and it was annoying.

Because of the offbeat nature of the RONA radio ads, with their "irritating to get noticed" copy, could the Wegovy creative team also be responsible for these.

RONA as acronym for Really Over Nebulous? Nonsensical Ads

Whatever happened to clear ad copy with a stop you in your tracks great RADIO VOICE. Not announcer-y, just a beautiful voice.

P.S. the Rybelsus ad is playing on 1010 as I type this. 🤨😁

Last edited by betaylored (April 12, 2025 4:27 am)

**Posted by tvguy** April 11, 2025 5:00 pm

The TV ad is entertaining. In it there is a donkey with only 2 legs. The donkey is sad. The message is, don't do things "half ass". Do it right- at Rona.

I smile each time I see it. Standards and Practice people years ago at networks would not have given this one a "pass".

**Posted by betaylored** April 12, 2025 1:43 am

https://youtu.be/RVGgUqVYZI0?si=8pSdBGM_kLnX4AUK

It must be said that RONA has The Knack for pulling off a fun pun tv spot for their Francophone audience.

https://youtu.be/gfgR0QJOotE?si=W-L4iWTKTH9YKliG

( Above is the RONA ad tvguy spoke about... it's manely ass good as he said it was, is! And hay, merci tvguy! )

Last edited by betaylored (April 12, 2025 1:52 am)

**Posted by paterson1** April 12, 2025 10:21 am

It nice to see that RONA actually puts effort into their TV ads. I remember they had some well produced commercials for the Olympics too. The radio ad I have never heard. I do know that local RONA locations sometimes do their own radio spots.

RONA is one of my favourite stores. The location near me has a fantastic Garden Dept. When I built my garage about 17 years ago, everything was purchased at RONA since they had garage packages you could buy. Fantastic deal and the store was helpful with lots of advice. They delivered all of the materials I needed to build the garage, right down to all of the nails and screws.

**Posted by newsguy1** April 12, 2025 1:11 pm

I agree... the creaky voiced floorboard ad is ultra annoying, but yes, I really think the woman who does the creaky voice is great.
Just wish she didn't have to use her voice for being "annoying."