Chrisphen wrote:
BowmanvilleBob wrote:
Chrisphen wrote:
...so she became a quasi-PR professional? How novel.
So, I'll take it that's a "no" from you then?
More power to her, I guess, but the pipeline running between broadcasting and 'communications' is quite busy. She's not exactly breaking new ground.
What struck me most about this article was the fact that this person had lived in the community for almost a decade, but admitted she'd been so cloistered in her radio environment that she hadn't visited many of Lethbridge's landmarks. It took taking on a new role to see her community through new eyes and to put herself forward as a person, rather than just a disembodied voice out of a box.
In the pre-internet days, I worked with a PD who constantly urged the jocks, newspeople and salespeople to ride the city bus system occasionally to listen to what people were talking about in an unfiltered environment. If they did, they often came back with a sense of the disconnect between what they'd been talking about on-air and deemed "important" versus what their potential audience cared about. It wasn't a scientific survey by any means, just as talk shows are hardly the reliable barometer of public opinion that their hosts often like to claim. It did, however, offer a contrast to consultants and others who talked about celebrity gossip and other trivia as the keys to radio success.
