The Southern Ontario/WNY Radio-TV Forum / NT1010's Bizarre Taylor Swift Tickets Contest

**Posted by RadioActive** October 22, 2024 1:22 pm

Everyone is cashing in on Taylor Swift's November concert appearances in Toronto, with many local radio stations giving away tickets, including 680 News Radio and NewsTalk 1010.

It's the latter's contest that has me slightly baffled. According to the rules I heard, to enter the "13 Days of Taylor Swift," you have to download the iHeart Radio app and then listen to CFRB for at least 13 minutes in a row.

I'm not a huge expert on these kinds of apps, but how in the world would they possibly know if you listened for 13 minutes straight or not? You could just leave the thing running and leave the room or put it on for 13 secs. and then kill it afterwards. I'm not quite clear on how they'll know you actually did what they want.

I understand the value of the ducats, but I also find it a bit odd that neither 680 or 1010 are exactly in Swift's demo. Yet they both seem to be really playing this up. It's admittedly a big deal for the city, but why would an all news and an all talk station be at the centre of such a hot ticket giveaway?

**Posted by RadioAaron** October 22, 2024 1:39 pm

RadioActive wrote:
I understand the value of the ducats, but I also find it a bit odd that neither 680 or 1010 are exactly in Swift's demo. Yet they both seem to be really playing this up. It's admittedly a big deal for the city, but why would an all news and an all talk station be at the centre of such a hot ticket giveaway?

To be the hero parent (or more likely grandparent)

**Posted by Binson Echorec** October 22, 2024 1:56 pm

It's way easier to track TSL through an app - the connection from an IP address can be and is measured. But yes, I can still leave the room and come back later, effectively logging the minutes without listening.

680News giving away tickets is an automatic given the TS shows are a Rogers presentation. Maybe Bell has surplus from CHUM/Virgin's allotment?

Both stations not quite being "the demo" is only on the surface. TS' demo has changed (read: grown up) - I recall hearing Oakley wondering aloud how much impact Swifties could have on the US election, essentially categorizing them all to be in the 'tween set.

Taylor's first album was released in 2006(!). A 12-year old Swiftie then is now a 30-year old Swiftie. For some reason, it feels like Taylor Swift is being treated as a new (and youth oriented) phenomenon when she clearly isn't.

Last edited by Binson Echorec (October 22, 2024 1:58 pm)

**Posted by RadioAaron** October 22, 2024 2:28 pm

Binson Echorec wrote:
Taylor's first album was released in 2006(!). A 12-year old Swiftie then is now a 30-year old Swiftie. For some reason, it feels like Taylor Swift is being treated as a new (and youth oriented) phenomenon when she clearly isn't.

My 40 year old partner is a huge Swiftie -- and a Millennial. Time flies.