my god TSN & 640 numbers are so low

Of note, Indie's AAA (or whatever it is) format has clearly paid off, yet also hasn't resulted in any bump to The Edge
CBC has a young people problem...... consistent declines. They need their next morning host to be under 45. 

This is adults 25-54. Often the general public and news reports get 12+ or 18+ ratings, in which CBC R1 and commercial talk and sports do better on their strengths in 55+.

Zoomer has picked up a bit, they’re now topping CFRB, TSN & 640, which surprises me a bit. Mind you, I tune into Zoomer usually late afternoons for my classic pop fix, by then I’ve heard all the news!

680 News continues to be strong.  They seem to be the only AM station with good numbers 25-54.

Johnny B wrote:

Hehehe...1010 and 640...everything touched by MAGA and MapleMAGA dies a horrible slow death...#Freedom 

I'm with you Johnny, but lots of Maple MAGA on these threads too.

Dicky Doo wrote:

Shorty Wave wrote:

  I tune into Zoomer usually late afternoons for my classic pop fix   

Have been diligently listening for your "classic pop fix" each afternoon but if I heard one, it didn't "register".   At approximately what time can it be heard, please?     Or, in the interest of efficiency, please state the title and artist.  



D.D.
 

 
4:37 daily.

so does this mean the PD of the other stations are going to be replaced

paterson1 wrote:

680 News continues to be strong.  They seem to be the only AM station with good numbers 25-54.

that sounds like something that PD working at those station would say - there's been many times that a PD has turned around a station into a big station - take a look at 92.5 it's so much bigger now than say 2010 that's what happens when you have a creative risk taking PD like Julie Adam at the time

RadioAaron wrote:

Dparker wrote:

so does this mean the PD of the other stations are going to be replaced

paterson1 wrote:

680 News continues to be strong.  They seem to be the only AM station with good numbers 25-54.

 

Not much the PDs can do. There’s a very low ceiling for what’s possible for a dead format on a dead band.

Although its newmarket they were usually always on this list near the bottom - CKDX (which is now country) I dont think their doing the best with the format and should have kept Lite 88.5/Jewel.  Luckily in Barrie here, I can pick up their Meaford station Lite 99.3 

ckg927 wrote:

CFRB and 640 aren't likely to be listened to by folks in the 25-54 demo.

Older folks listen to those stations more than younger people are.

That's a problem.

A slightly different take on the numbers, highlighting some other demos. 

Winter PPM Ratings for Toronto, Montreal, Vancouver, Calgary & Edmonton

Dolpho wrote:

Where is CKDX 88.5?

0.1

That signal no longer covers enough of the market to be a factor at all. They have to keep it in the ratings though if they want Z103 to be included.

By station language, companies can't pick and choose which stations are rated in each market. You can't hide a poor-performer. To have any credibility, the system needs winners *and* losers.

They broadcast from Oshawa, so geography is the main factor ?