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SOWNY » kowchmedia shuts down Monday March 11, 2019 » March 6, 2019 8:18 am

Replies: 4

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It's time to move on and let go of the past. I had a great media career and for the past 10 years a media consultant, part time college professor and author. As of Monday, March 11th, shuts down. Time to retire and let the next generation of broadcasters chase their dream. Thanks for all your support.

Click here to read my final blog.

SOWNY » Jim Richards Breaks Down On CFRB Over Friend's Suicide » February 10, 2019 10:54 pm

Replies: 7

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Jim Richards has always worn his heart on his sleeve. He is the real thing and showing emotion on air is the sign of a great broadcaster. Some may think it's a sign oif weakness to cry on air. I disagree. It's a sign of strength to be able to share with your audience your emotions - good, bad, happy or sad.

We all cry when our love life falls apart or someone we care about dies. It's part of the story telling experience that great broadcasters have. What makes it so striking when Jim Richards shed tears on air,when telling a story, is because 99% of the time his Showgram makes us laugh out loud. He is the funniest talk show host on the air today and one of the most human announcers I've ever worked with.

SOWNY » Mike Cleaver » February 10, 2019 10:38 pm

Replies: 4

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I'm shocked at the news of Mike's passing. Like many here, I followed his regular updates on social media about his health battles. It sounded like he was putting up the good fight to overcome all odds.

Growing up in Montreal I was unaware of his news career at CHUM. But when I came to Toronto I heard his newscasts on CHUM-FM and recognized how big a talent he was, Then while Ops Manager at CFRB, Gary Slaight asked what I thought about Mike Cleaver and if I thought his anchoring style would fit in with our news sound. 

I thought we could use a different sound at night.  He had a flare no one else had on CFRB. His writing was tight, his delivery upbeat and his voice was awesome. He was a radio legend, a true original who marched to his own beat and was never afraid to speak his mind - especially to management types like me. 

With his passing, Canada has lost one of its better radio newsmen. RIP Mike Cleaver and condolences to his partner, his family and extended radio family and all his fans. 

SOWNY » Boom PD Responds To Unhappy Listener On Redit » January 14, 2019 5:56 pm

Replies: 4

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Troy McCallum of CHBM, (Boom 97.3) did the right thing replying to the listener who didn't like Stu Jefferies singing along to a song on his morning show. When I was PD at CFRB I responded to every email and returned every phone call and would go on air once a year during ratings to take calls from listeners and deal with their complaints.

When Gary Slaight hired me, he had one rule about listeners: respond to every letter (no email back then) and every phone call. It was the right thing to do then, and it was the right thing for Troy to do now. I know a lot of PDs who don't take the time to respond to calls or emails from listeners. It is a missed opportunity to connect with listeners.

Good on you Troy for taking the time to respond to that listener. 

SOWNY » My thoughts on the passing of Mark Elliott » January 11, 2019 6:37 pm

Replies: 1

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Very sad to hear
that broadcaster Nils (AKA Mark Elliot) has died. Nils understood the power of radio to reach out to people to entertain, inform and help them. I   saw this firsthand as the PD at CFRB when we hired him to host People Helping People, a show that reached out to addicts, alcoholics or people with mental health issues.

His deep compassion for callers was rooted in his been there done that history of an abused gay teenager, alcoholic, drug addict and sufferer of depression. All this while being one of the top broadcasters in Ottawa.

By the time I worked with him at CFRB, he was established as the guy on the radio who helped people most of us would ignore if we crossed paths with them on the street. But not Mark (he’ll always be Mark Elliot to me) who would take their calls and give them a voice long before Bell Media’s annual Let’s Talk campaign.

During the Christmas period he would be on air 14 days in a row taking calls from the lonely, the depressed and his stable of regular callers. For many of them, he was the only friend they had or the only person who cared. Mark treated them on air like family.

And while I may have thought Mark was a one trick poney broadcaster, I discovered he was more than that. When Toronto and most of Ontario was in the dark from a massive power failure, it was Mark Elliot who helped listeners stay calm, be informed and shared their stories on air.

Mark became my go to guy at night and weekends to host breaking news events. He co-hosted with Michael Coren an extraordinary and highly emotional radio town hall meeting on same sex marriage when the country was deciding to make it legal. Coren against and Mark in favour.

Mark helped CFRB win news awards with his coverage. But for him, that wasn’t why he was on the radio. He just wanted to help people. So much so, when CFRB wanted to cancel the show because of budget cuts, Mark did it for FREE until he could no longer afford to put gas in the car to drive in

SOWNY » Fall PPM's » December 6, 2018 3:08 am

Replies: 13

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I have to admit I was shocked to see that AM640 beats NT1010 in the M25-54 demos. CFRB also dropped a full share point A12+ from last Fall's PPM Rating results. So did 680NEWS. Both stations are now tied at 6.3 and 6.2 in the A12+ demos. But in the 25-54 demos 680NEWS has a 6.8 share M25-54 to CFRB's 1.8 share.

I'm sure NT1010 has good numbers in some of their dayparts. I don't get to see those numbers. But there might be some nervous hosts as a result of these ratings. But heh! It's radio. It's part of the game.

Click here for the Toronto numbers at kowchmedia.

Click here for both the PPM and diary ratings across Ontario and elsewhere in Canada at kowchmedia.


SOWNY » It's Beginning To Look A Lot Like All Christmas On Some Radio Stations » November 2, 2018 9:24 am

Replies: 11

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Hmmmm ..... it is this time of year when I have to figure out when to post my Santa photo with my book online .... when Santa Parade happens, should I post it when CHFI goes 24/7, wait until December 1st or never again?


SOWNY » Holiday In: Going Live On A Stat » October 11, 2018 10:11 am

Replies: 12

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John D wrote:

Well, Radio Active you bring up a topic that hits close to home.  I worked stats for 14 of my 15 years at NewsTalk 1010.  I filled in for morning man Ted Woloshyn.  Leave it to Kowch to explain; why I was working on a stat.  "John, research tells us that the potential audience; on a stat is quite a bit lower that on a regular weekday.  Therefore we're bringing you in." In hindsight it's a funny line. 

The most interesting day of the year I worked was Christmas Day.  EVERYONE of the on air staff had the day off.  Steve Kowch decided it would be nice to have me on the air live to play Christmas music and tell stories about Christmas past.  I wasn't thrilled; but I told him I wanted my wife to co-host with me.  Therefore for a few years I worked Christmas day; with my wife and believe it or not I found it really enjoyable swapping Christmas past stories; with my bride.  

Just doing an edit here.  Just so you don't think Mr. Kowch was being a mean guy, he would always remind me and it's true, I was the "swing" guy; so it was part of the job; during that era.  Except for Christmas; where Steve turned into Christmas Grinch. :-)

Well John, it took a few years but nice to see you've come around as to why you had to work stats - It was part of your job description. Imagine what Ted Woloshyhn went through when he was the swing announcer for Wally Crouter who took the entire summer off and a lot of the winter. Ted would have to work Mon-Fri AND his weekend shift!.

Replacing a host on stats also makes sense because of the research, quoted by John. It doesn't make sense to have the morning man work a stat when there are less listeners. And then give him a day off on a regular day (for working the stat) when there are more listeners. 

As for Christmas Day, John Donabie had the best Christmas morning show in Toronto. Taking calls from the kids about what Santa left under the tree was heart warming. And remember the cardinal rule: When you p

SOWNY » Newstalk 1010's 'Moore In The Morning' 9 Year Anniversary » October 11, 2018 9:45 am

Replies: 11

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betaylored wrote:

It took a listener to remind John Moore that last Friday was the ninth year anniversary of the 'Moore In The Morning' radio show. 

WOW... nine years already ... congrats John Moore and your entire team for doing a great job keeping us informed with your newsmaker interviews,  giving us a laugh and great commercial FREE panels. 

SOWNY » Compare Summer 2018 to Summer 2017 PPM ratings for all five markets » September 7, 2018 10:10 pm

Replies: 0

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Summer 2018 PPM ratings have been released. The ratings were conducted between May 28th and August 26, 2018 in Toronto, Montreal, Calgary, Edmonton and Vancouver.

At kowchmedia we believe the best way to review Summer 2018 PPM ratings is to compare how a radio station also did in the Summer 2017 PPM ratings. This is the best way to determine who is Up, Down or Flat.  

Our coverage also includes a breakdown of the PPM ratings by Bray & Associates that includes a comparison of Summer 2018 and Spring 2018 PPM ratings for A12+, A25-54, F25-54 and M25-54.

Check it all out by clicking here 


SOWNY » Live Danforth Shooting Coverage A Late Night Letdown » July 23, 2018 10:23 pm

Replies: 14

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So my client, Drex sent me an email this evening about his coverage of the Danforth shooting starting at 1am when his network show starts on AM640. 

"We were on the Toronto story LIVE all night as soon as we got on, I had live journalists there all night, 2 from global, they were feeding us new info every 15 minutes .... I was wall to wall on this, more than 1010 was."

​I didn't hear any Toronto radio coverage of the shooting (that's what happens  when binge watching shows on PVR - you have no idea what's happening in your own city.). So all I know is what I learned from reading posts here.  From what I gather, 640 was in taped programming at midnight so its listeners were informed as much as I was while watching my PVR. CFRB, according to posts here, did live coverage until midnight and then returned to regular taped or syndicated programming.

So while Drex covered the shooting on his network show starting at 1am ... the audience had moved elsewhere - probably TV - so no one on this board even knew Drex was the only radio host talking about and updating listeners every 15 minutes with Global Toronto TV reporters,

This is not the first time Drex did wall to wall overage of breaking news from Toronto overnight .... When Patrick Brown resigned, Drex carried his press conference live in the middle of the night.

So here is what I think. I know how Drex loves breaking news and how he covers it on his show. So next time the shit hits the fan in Toronto and you're up at 1am, give his show a listen on 640 overnight. If you had done that Monday morning at 1am, I'm sure you would have been impressed and posted about his wall to wall coverage.

If you want to know more about Drex ... here is a link to a blog I wrote on when he launched his network radio show:
OK ... going back to my PVR ....


SOWNY » Spring 2018 PPM rating results » June 9, 2018 4:24 pm

Replies: 4

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The Spring 2018 PPM ratings for Toronto, Montreal, Calgary, Edmonton and Vancouver were released on the same day people were voting in the Ontario General Election on Thursday. My only comment is that I quite enjoyed working as a RDRO at one of the polls in the Mississauga/Malton riding. Adding the "R" in front of Deputy Returning Officer was a designation that I was able to revise the elector list to add those not on it or process people who didn't receive a Voters Identification Card or had changed their address. They all got to vote - many for the first time.

And just like the elections, the ratings had winners and losers in the five PPM markets.

Click here to learn which radio stations in Toronto are UP, DOWN or FLAT in the Spring 2018 PPM A12+ Ratings compared to the 2017 Spring PPM ratings.Thanks to David Bray you can also compare Toronto results for A12+ and 25-54 demos in the Spring 2018 and 2017/2018 Winter PPM ratings.

For those interested in Spring 2018 PPM rating results in Montreal, Calgary, Edmonton, Vancouver (and Toronto), click here to see which stations were UP, DOWN or FLAT across Canada. Just like the Toronto numbers, you will see results for A12+ and 25-54 demos in the 2018 Spring Book and compare results with the 2017 Spring Book and the Winter 2017/18 Winter book in all five PPM radio markets in Canada.


SOWNY » Happy Trails... to me... » June 9, 2018 3:51 pm

Replies: 27

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Iain ... you were a great moderator but now with your freeedom to speak your mind, I look forward to your comments on the Yellow Board. Enjoy being a spectator ... it's more fun and less stressful. 

SOWNY » Results of the Spring 2018 diary ratings » May 25, 2018 2:03 am

Replies: 20

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If you're looking to find Spring 2018 diary rating results for Kingston, Windsor, Regina, Saskatoon, Lethbridge, Red Deer, Kamloops, Kelowna, Prince George and St John - don't bother! Numeris had difficultty to find enough participants to fill out its diaries, so it cancelled the Spring 2018 diary ratings in those 10 radio markets.

But for the rest of the diary markets that participated in the 13-week ratings period from February 26 to April 22, 2018 you can find A12+ results at kowchmedia  To make it easier to compare Spring 2018 to Spring 2017 we have posted Numeris Top Line A12+ diary ratings for both years to see which radio stations are up, down or flat year to year.

If you're only interested in your own backyard, here are the Ontario results.

Just a reminder, results of the Spring 2018 PPM ratings for Toronto, Montreal, Calgary, Edmonton and Vancouver will be released June 6th - day before the Ontario election.


SOWNY » Why media knock on doors and call families after tragedies » April 27, 2018 7:38 am

Replies: 13

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[size=150]I am probably one of the few on this board who as a journalist knocked on doors or telephoned next of kin of accident, fire and murder victims to build a profile of the victims for my assigned story. The calls included asking for a photo of the victim (pre Facebook days). This is why I want to weigh in on an earlier thread about police asking media to stop harrassing families for an interview.

I write extensively in my book 99 Things You Wish You Knew About Making It BIG In Media about interviewing family members, when and how to conduct those interviews, what to ask family members during the interview and how to get photos of the victims.

It is the most difficult assignment for newsaper reporters and equally difficult for radio and TV reporters.

In a recent blog I write about the experience:

"From where I sit On the Kowch, I have too many memories of dead people I never knew. As a Montreal newspaper reporter in the late ’60s, ’70s and part of the ’80s, I wrote human interest stories about victims of crime, accidents, fires and disasters. For twenty years I knocked on doors of family and friends to talk to them about the loss of a child, sibling, spouse or parent.

"Each interview was a challenge because you never knew what to expect when someone responded to that knocking on the door. I remember my heart racing each time I approached the door and wondering what  would I do or say if it was me on the other side of that door. Sometimes, they would politely ask to be left alone. But more times than not, I was invited to sit in the living room or at the kitchen table to talk with family members and friends gathered at the house about the person who died.Once the story was published, I rarely had contact with the families again. They were left to mourn and pick up the pieces of their shattered lives in private. I never found out how those tragedies impacted their lives, un

SOWNY » Why Infinite Dial Canada 2018 Study is bad news for Radio PDs » April 17, 2018 10:17 pm

Replies: 10

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I’d be losing a lot of sleep at night if I was still the Program Director at Newstalk 1010 in Toronto, after listening to the Edison Research and Triton webinar about the penetration of online digital audio in Canada. The inaugural Infinite Dial Canada 2018 Study explores the online platforms and technologies replacing that box we call a radio.

Here is the scariest part of the study.

The Infinite Dial Canada 2018 Study shows 51% of 18-34 year-olds don’t own a radio at home.  That's one in two millennials who don't have either an AM or FM radio where they live. How is that not bad news for a PD who depends on 18-34 listeners for job security, never mind their ratings bonus?

The latest competition to radio are podcasts. This year has seen an explosion in the popularity of podcasts in Canada according to the Infinite Dial Canada 2018 Study. Check out this slide:

I fiound the Infinite Dial Canada 2018 Study is a bit overwhelming. My take is that all the people with buds in their ears walking, cycling, driving, using public transportation or sitting in cafes have become a generation of digital zombies!

Click here to read the latest On The Kowch Blog

SOWNY » Making it easy to compare results from different PPM rating periods » March 10, 2018 8:29 am

Replies: 2

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12+ is in many contracts as a morale booster .... x number of dollars per each share point over a set target. It isn't a lot of money but something to shoot for. The bigger rating bonuses are reserved for hitting 25-54 and 18-34 demos. Sometimes the bonus structure pays for both female and male listeners - or just one of them that targets a certain demo like males for Rock and femails for EZ listening.

While you can't take a rating bonus to the bank as potential revenue to secure a loan, management uses them to entice talent to the radio station when they can't afford to pay them big bucks.  Bonuses are usually limited to Fall and Spring rating periods. Summer and winter books are too prone to lost listeners because of vacations and Christmas. Snow Birds who migrate down south for months also impact oldies and talk stations. 

As I write this I'm thinking rating bonuses might make a great On The Kowch blog ....

Thanks Boom Boy for your question that sparked this response.

So if you have a ratings story ... post it here or email me at ... Names and radio stations confidential ... but I would want to use the format.  Program Directors, General Managers and Owners are encouraged to answer questions like:

Did you EVER get a ratings bonus?
How much?
How often?
For what demo?
Which demos were your bonus target?
What was your biggest ratings bonus cheque?
What did you do with the money?
Does (did) your PD ever show you the actual ratings for your show? Or NEVER?
If you asked, did they show you or not?
Why should PDs share ratings with individual on air staff?
Did a ratngs bonus seal the deal for a new job?
If not, was that reason to not switch jobs,
Did a rating bonus try to make up for a smaller salary offer? Did it work?

If you are a PD, GM or owner ,,... do you show the ratings to on air staff?
If yes, why?
If no, why?
Do you offer a ratings bonus when recruiting on air staff?
Is it a way to offer more money when th

SOWNY » Making it easy to compare results from different PPM rating periods » March 10, 2018 1:29 am

Replies: 2

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At kowchmedia we've made it easier to see if a radio station is up or down in the Winter 2018 PPM ratings from last Winter's PPM ratings or Fall 2017 PPM ratings. We're using the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we're providing Winter '18 and '17 rating results so you can compare who is up, down or flat.

David Bray adds Fall 2017 PPM ratings to give you more perspective on the ups and downs of radio ratings from this Winter to last Fall's rating period.

Click here to see the Toronto numbers.

Click here to see results in the Montreal, Calgary, Edmonton and Vancouver PPM markets.


SOWNY » Predictions for Wednesday's Numeris Toronto Winter PPM Rating results » March 6, 2018 2:24 pm

Replies: 9

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The PPM Winter ratings conducted November 27, 2017 to February 25, 2018 are released tomorrow morning (Wednesday March 7) for Toronto, Montreal, Calgary, Edmonton and Vancouver.

The easy prediction is that CHFI will see a rating's increase because of its 24-hour Christmas music play list.

Who will be up, down or hold the Fall 2017 rankings A12+

Let the fun start before the results are released around 10am Wednesday.

kowchmedia will post results sometime between Wednesday and Thursday. 

SOWNY » Bruce Barker's Secrets of Sports Play by Play Success eBook » January 27, 2018 8:46 pm

Replies: 0

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I'm thrilled to say that Bruce Barker has a new eBook that has 23 tips and secrets on to how to be a great sports radio play by play announcer. I approached Bruce a week or so ago asking him permission to cobble together an eBook based on his 30 posts over the years on the kowchmedia website. It was one of the more popular posts on the site.

Bruce Barker's Secrets of Sports Play by Play Success eBook is FREE, Just go to for more information.

Well I can tell you how to get a copy .... just email and I'll reply by email with an attachment to the eBook. Much like I'm doing with the Seven Secrets of Radio Success eBook and the Staying Out Of Trouble on The Radio eBook.

On the website I promote that Bruce is also available to coach play by play announcers. Full details on how to get a hold of him on the website link above.

Bruce is a goood friend and I just wanted to help keep his name out there while he continues his job search.

SOWNY » Alex Pierson Pays Off For 640 » January 25, 2018 4:42 pm

Replies: 24

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Drex on his new national overnight talk show did a great job on the Patrick Brown scandal between 1am and 1:30am. Especially liked how he read Brown's resignation letter live on air as soon as it was released.

This was probably a first for the three Ontario affiliates, including AM640. Normally at 1:30am the stations were in syndicated U.S. programming. But three days after the Shift With Drex launched, it was probably the only radio show live in Ontario where the host read Brown's resignation letter and took calls at 1am. 

Drex did exactly what he promised on his first show and in my On The Kowch blog profile of the host. If you were sleeping like me and missed it ... go to his website  and listen to the audio.

SOWNY » One Of The Most Dreaded Words In TV News Returns » January 19, 2018 8:06 am

Replies: 5

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I started at the Montreal Star at 17-years-old. I was a junior police reporter and reported on someone in their 30's killed in a car accident. To me at 17, someone in their 30's was pretty old. So I referred to the victim as a middle age man. The desk editor comes up to me and says if he's middle age what am I ... I'm 50!

It was a learning moment as a reporter for me. Age is best described in years in your stories - especially when you're young. As a 17-year-old, the victim was middle age. In reality he was in his 30's. Now that I'm 66, I would describe him as a young man.

A 71-year-old is only five-years older than me. My ego wouldn't let me refer to the guy as elderly. He's an old man, just like me. Call him a senior citizen.

I think when someone is in their 80's they are elderly.

The safe designition for a reporter or anchor is to to refer to anyone over 60 as a "senior citizen" because at that age Via Rail offers them a "senior's discount". If it works for VIA, it works for me. 

SOWNY » Meet Drex, an On The Kowch profile of AM640's new overnight host » January 18, 2018 1:15 pm

Replies: 0

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I know there is another thread about The Shift With Drex that starts Monday on Toronto's AM640, 900 CHML in Hamilton and 980 CFPL in London. But there was little information about the guy.

Full disclosure; Justin Wilcomes (AKA Drex), has been one of my
 kowchmedia talk radio clients since he started hosting an evening show on CKNW in Vancouver three years ago.  My first air check with Drex, I told him he was a star. On par with the likes of John MooreBill Carroll and Charles Adler

Here is what I hear when I listen to Drex on the radio:

Drex is fearless! He speaks his mind. Asks the tough questions. He is compassionate, funny, engaging, entertaining and never boring.  He also has one of the rare qualities that many talk show hosts lack – he is a good listener. He lets his callers have their say. He is opinionated but not over the top. Drex holds his own with politicians, newsmakers and community ativists. He is a news junkie, likes sports, is a fan of pop culture and X-File issues.  Which makes him an all around broadcaster and not a one trick pony.

At 38-years-old, Drex was born in Australia at the tail end of the GenX generation and the 1980 start of the Millennial generation. This gives him a foot in both generations which could explain why he increased ratings at CKNW in those two younger demos. Drex shares the optimism of a Millennial and thinks like a GenXer.

Drex isn’t worried about criticism dealing with the show being hosted from Vancouver.

“This isn’t a Vancouver show being heard across Canada. This is a show talking about things on a national level. We’ll talk about things in different parts of Canada that is of interest to a national audience,” Drex told his CKNW afternoon drive audience when explaining why he was leaving the show.

The show will

SOWNY » "Shithole Countries" on CNN » January 13, 2018 9:43 am

Replies: 34

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OK, time to weigh in and say how disappointed I was with the Toronto Star and other Toronto media not reporting the exact words POTUS used to describe Haiti and African countries. As a former Program Director at CFRB, I would have told News and talk show hosts to use shit hole. It's NEWS! No debate. Report and discuss the news. Do your job. Be fearless. Instead some media practiced chicken shit journalism.

SOWNY » The Seven Secrets of Radio eBook freebie » January 6, 2018 1:46 am

Replies: 0

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This FREE kowchmedia eBook is your seven-step guide to chase your dream to be a star on the radio. The secrets are the same for music DJs, talk show hosts, news anchors, reporters, traffic reporters, weather forecasters, sports anchors or play by play announcers.  It doesn’t matter what you do in radio or what format you perform in. This eBook is MUST reading for emerging radio talent.

Herre is the Table of Contents

Secret #1 It is all about talent - Page 3

Secret #2 How to be a great story teller - Page 5

Secret #3 It’s not about the radio format - Page 7

Secret #4 Chase your dream to succeed in radio - Page 9

Secret #5 How attitude can make or break your career - Page 11

Secret #6 The importance of air checks – Page 13

Secret #7 Should I go or should I stay – Page 15

It's an easy read with good advice.

Want a copy? Send an email to In the subject line write 7 Secrets.


SOWNY » Almost everything you want to know about the Fall 2017 PPM Ratings. » December 7, 2017 6:23 pm

Replies: 0

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[size=125]Fall 2017 PPM ratings for TorontoMontrealCalgaryEdmonton and Vanouver are now posted on kowchmedia. Find out which radio stations went up or went down. Check out the Numeris Top Line results for A12+ and through our partner at Bray & Associates, we also have 25-54 demo results too. Compare the Fall 2017 PPM results with those from the Summer 2017 and Fall 2016 rating periods. Just click here for all the PPM rating results including for CBC Radio.

If only interested in Toronto numbers, click here.

We're trying something different with this Fall 2017 PPM Rating results. We wanted to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2017 PPM ratings with the 2016 Fall PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings.

The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programmin

SOWNY » Fall 2017 Numeris Diary Rating Results » December 1, 2017 1:32 pm

Replies: 3

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Numeris has released its Top Line results for the 13-week Fall 2017 Diary Ratings conducted September 4th - October 29th. Numeris splits the country into  five regions: Atlantic, Quebec, Ontario, Prairies and British Columbia.  The ratings listed are for Adults 12+. Results listed include CBC ratings.

Click here for more details.

Just a reminder that the 2017 Fall PPM Ratings for TorontoMontrealCalgaryEdmonton and Vancouver will be released December 6th.

SOWNY » The Canadian Podcast Listener Study » November 18, 2017 10:12 pm

Replies: 0

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Ten million Canadians listened to a podcast in the past year. These are the findings  of the Canadian Podcast Listener Study by Audio Insights Inc. and Ulster Media with support from The Globe & Mail. Three years ago 30 per cent of Canadians were listening to Podcasts. Today that figure has jumped to 41 per cent with 24%  listening monthly, 15% weekly and 4% daily.

I spent some time pouring over the 57-page study to  figure out what 4,000 Canadians polled had to say about podcasting. I used to think the future stars of radio will come from successful podcasts. After reading this study,  it’s clear to me, that those who excell at producing and hosting podcasts won’t need a 50,000 watt transmitter to be a star. Podcasting has become a new powerful alternative to radio. "The study tells us more than we've ever known about Canadians' podcast habits and interests" says Jeff Ulster, former head of Digital Talk Content at CBC and now owner of Ulster Media. 

I provide all the details of the study in my latest On The Kowch Blog It's scarey how Millennial podcast listeners feel that podcast ads are more effective than ads in other media. Ads read by hosts lead the list of reasons for why some listeners feel podcast advertising has more impact than ads in other media.

SOWNY » Detailed breakdown of Summer 2017 Toronto PPM ratings » September 8, 2017 10:53 am

Replies: 0

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Well you know Fall is just round the corner when the CNE shuts down and Numeris releases its Summer 2017 ratings for the five PPM markets that include Toronto, Montreal, Calgary, Edmonton and Vancouver.

kowchmedia has the full breakdown for 12+, 25-54 and 35-54 demos

Click here for results for the Toronto market.

Click here to view results for the other PPM markets across Canada,

You may notice a difference between David Bray's numbers and those supplied to me by Bell Media Research. That is because Bell only lists commercial radio stations.  Remember, ratings are all about showing advertisers how many people hear their spots. Or for potential advertisers to show them how they are better than the competition.

Bell leaves out the CBC ratings because the public broadcaster doesn't accept advertising except for the few spots on CBC Radio One. 

So when you take out two stations (CBC Radio One and CBC Radio Two) from the mix, it changes the averages in Bell's PPM numbers. It's apples to apples and not apples to oranges (CBC). That's why bonuses aren't based on ratings that include the CBC. 


SOWNY » U.S. Millennials listen to news/talk radio more than Cdn 18-34 yr-olds » June 19, 2017 10:11 pm

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Nielsen says in its latest audience study that Millennials are driving the Surge In U.S. news radio listening. In fact, so many 18-34-year-olds listened to news and talk radio during the Fall 2016, Winter 2016 and Spring 2017 PPM ratings, that other popular formats among this group of listeners lost share in January.  “Pop Contemporary Hit Radio, a leading format among Millennials, was off nearly a full share point, while Country continued to trend downward with younger audiences. Hot Adult Contemporary (AC) and Mexican Regional were also softer compared with January 2016, while Sports radio was flat,” Nielsen said.

But what about Canada eh?

Well the latest On The Kowch Blog looks at the Nielsen numbers and compares them to Numeris 18-34 ratings. Millennials in Calgary, Montreal and Vancouver spent more time listening to talk radio during the Spring 2017 PPM ratings. Toronto and Edmonton millennials – not so much! Here is the breakdown of millennial listening in Canada's five PPM markets comparing Spring 2017 to Winter 2016 PPM ratings

- Montreal’s female millennials listened more than men.
- Calgary male millennials listened more than women
- Vancouver female millennials listened less than men
- Edmonton millennials listened less to newstalk radio
- Toronto millennials listened less to news and talk radio

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