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December 8, 2016 9:41 pm  #1


TSN 1150 not panicking over low radio ratings yet

From the Spectator comes this story about the Hamilton Bulldogs of the OHL, their decision to leave CHML for CKOC and the generally dismal ratings the station has racked up since turfing oldies for some new sports turf.

A salient quote that caught my eye:

"TSN, which is the lowest rated station in the city and among the lowest rated in all of Canada, appears to have roughly half the reach in the Hamilton area as it did last winter." 

It's also fun to read PD Mike Nabuurs trying to spin that into something positive. 

The numbers for TSN 1050 have been equally dismal since the old 1050 CHUM went from rock to jock. Yet Bell hangs on to the format because of their rights to a number of teams and to spread the brand. It's a pretty expensive format for such little return.  

Wise or worthless? It appears the listeners have spoken - and they're not talking TSN Radio's language.

TSN 1150 not panicking over low radio ratings yet

 

December 9, 2016 8:38 am  #2


Re: TSN 1150 not panicking over low radio ratings yet

I couldn't tell from the article if the ratings for the actual game broadcasts are down.  A smaller number of listeners to the station overall my not matter to the team.  Would you rather be on a station where a large audience is talking about the opioid problem in the city two hours before game time or a station where a much smaller audience is talking about the Bulldogs two hours before game time?

 

December 9, 2016 9:02 am  #3


Re: TSN 1150 not panicking over low radio ratings yet

Prod Guy wrote:

  A smaller number of listeners to the station overall may not matter

someone started a SOWNY thread on this matter a couple years ago, listing programs that they go out of their way to catch even though they would never otherwise listen to the station.    Those were specialty music programs at odd times on AM 740, AM 800, FM 93.5 and FM 97.7 but Prod Guy's point has considerable merit
 

 

December 9, 2016 9:07 am  #4


Re: TSN 1150 not panicking over low radio ratings yet

Another example is Saturday morning programming related to cars & SUVs.   "Car guys" don't care that Carrasco's show on AM 640 and that Redinger & Gelmon's program on AM 740 are poorly-disguised infommercials.     Car guys seek them out.    Just ask a car guy