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Tue Oct 23 1:11 pm  #1


This Station Is The Opposite Of Mojo Radio

Anyone remember the old Mojo Radio at 640? "Talk radio for guys," went the slogan back then. Well, now a station in the U.K. has decided to take that idea and flip it on its gender, introducing a new format that plays female artists - and only female artists. It's a spin-off of the Jack idea, although why they didn't call it "Jacqueline" or "Jackie" is beyond me. 

In the #metoo era, and with an emphasis on gender equality, I have to wonder how a format that played only males would be received. Come to think of it, could they even get away with a Mojo Radio today?

All-female radio station called JACK launching today 

https://radiotoday.co.uk/wp-content/uploads/2018/10/jackradio.jpg

 

Tue Oct 23 1:44 pm  #2


Re: This Station Is The Opposite Of Mojo Radio

We have CHUM FM for that here

 

Tue Oct 23 2:38 pm  #3


Re: This Station Is The Opposite Of Mojo Radio

Remember this station?

http://rockradioscrapbook.ca/chic-chick.gif


"The radio craze ... will soon fade." - Thomas Edison, 1922
 

Tue Oct 23 4:58 pm  #4


Re: This Station Is The Opposite Of Mojo Radio

CKNT

 

Tue Oct 23 5:04 pm  #5


Re: This Station Is The Opposite Of Mojo Radio

markow202 wrote:

We have CHUM FM for that here

Bazzzzzzzzzziiiiiing! 
 


 
 

Wed Oct 24 4:33 am  #6


Re: This Station Is The Opposite Of Mojo Radio

For a couple of years, WBUF 92.9, Buffalo changed called letters to WLSE and was known as Alice@92.9.  It used an AC format and did not restrict its playlist to female performers.

 

Wed Oct 24 6:55 am  #7


Re: This Station Is The Opposite Of Mojo Radio

I remember 640 ' Talk Radio for Guys', and thinking 'How does it make sense to automatically reduce half your potential audience?'  It didn't, and didn't last long.  Some of the programming was cringe-worthy.  'Johnny B'... shudder...  Stafford and Oakley were solid, of course, but it was doomed to fail.
 

Last edited by Charlie (Wed Oct 24 7:14 am)

 

Fri Oct 26 3:24 pm  #8


Re: This Station Is The Opposite Of Mojo Radio

I remember it well Dale.  There was a very lovely, intelligent woman by the first name Wendy; who was a jock there.  Sadly I have forgotten her last name.  She was the girlfriend at the time of the late "Mysterious" Mike Williams of CKFH.  She would often drop by; when they were going somewhere.

 

Sat Oct 27 12:36 pm  #9


Re: This Station Is The Opposite Of Mojo Radio

Also tried in the US, on WSDM Chicago (97.9, in the late 60s) and WHER when Sam Phillips owned it.
https://en.wikipedia.org/wiki/WHER_(defunct)

And in Flint MI on 1570 when the stn was still daytime only and the formats changed often. With all-female hosts, it was WWMN, "Flint's New Woman."

 

Wed Oct 31 10:55 am  #10


Re: This Station Is The Opposite Of Mojo Radio

Surprised that no one has made mention about the station being called "JACK". Why not "KATE", "JENN", or most any other 4-letter girl names?

The MOJO reference reminded me of their There are no Chicks in Jail - Don't Drink and Drive campaign.

Copied from Freddie P's old website;"
Buffalo Boy Mike April 21, 2010 / 21:00 Freddie, Loved Mojo when you guys made the switch, it fit you and Howard perfectly to do talk radio and why they broke up that format ill never know, it was a great lineup and fun to listen to throughout the day, it wasn't just for guys either, it was for anyone who wanted a little edgier talk radio. I still have my Stock Certificate from the show I was Stock holder #140, have the letter you and Howard sent to me and The Mojo "There are no Chicks in Jail" don't drink and drive bumper sticker framed."

http://www.canadianthinker.com/2010/04/mourning_mojo_1.html

I always though that was, or should have been, a pretty effective reason to not do such a thing 

Last edited by DeepTracks (Wed Oct 31 10:58 am)