I know that Frank Leo, has been a frequent topic on this board, but if you haven't seen a new TV spot, watch out for it.  
Over the weekend, during ABC's Shark Tank (simulcast on CFTO),  coming out of a commercial cluster,  Barbara Corcoran, one of the ABC Sharks, appears.  At first I thought it was an update for one of her investments, - which is part of the show's regular format.   It starts off, with a brief profile of Barbara - as a top real estate agent who was legendary in NYC...where she made her fortune.  You see her in what appears to be a corporate real estate office in NYC.  But then, it cuts to Barbara with you know who....Frank Leo.  And there's a testimonial by Barabara for Frank as a top real estate agent...just like Barbara.  Wow!   Great spot.  Well produced, not cheesy at all. It almost goes seamlessly into the show.  The spot must have cost a fair amount.   I don't know which agency produced it.

I have never seen that type of TV spot before.   Very effective.  What is more intriguing is "how" Frank Leo or his media buyer was able to place the spot into the CFTO telecast of Shark Tank, and its placement, in the commercial cluster...to appear as if it was part of the show.   Anyone see this?  Do you think it is an effective ad?  Helluva lot better than a Bill Carroll testimonial.  This is a big league ad.  There's a youtube Frank Leo ad that was uploaded about a year ago...but this is the first time I've seen it within the Shark Tank sow.

Last edited by tvguy (January 17, 2018 9:18 pm)