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. . . that touted the benefits of radio advertising (nothing new) but went a little further by acknowledging that a large portion of listening happens in a vehicle, by commuters and although not specifically stated, in this case by weekend vacationers.
Their music sucks but it's a valid point.
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I loved these self-serving ads from the 60's done up by Stan Freberg and with Sarah Vaughan on the music vocals...
I love the Whip Cream with a cherry on top spot the best...as Freberg gets the point that radio is theatre of the mind...
Well worth 5 minutes of your day today and brilliant creative...