SERIOUS question:   who/what is the audience?    We're told that you can't sell oldies radio because retirees have "deep pockets but short arms" heh heh.     How big a part of breakfast club TV is comprised of seniors?    Or individuals relying on welfare?     Who watches daytime TV?      How does one SELL daytime TV?    

SERIOUS answer:    Rock 'n roll radio's been goin' downhill ever since it replaced "Short Fat Fanny" with "Cherish" and "Windy".   Since it replaced Little Richard with Fabian.   Since it replaced "Rumble" by Link Wray with "Theme From a Summer Place".      Since it replaced Al Boliska (OK he's dead but is that a valid excuse?) with . . . get my drift?    

​A recent thread criticized Barrie's CHAY, but that's exactly what 1050 CHUM became.  

Well that's the easy explanation geo.  Times, trends and styles do change...but I hear you.  And many of the changes occurred back in the day because money called ALL of the shots.  Like you want ***ME*** to spend money with *you*?  Then stop playing that race music/that rock 'n' roll music/that music that questions authority/that ROCK music/that 'fill in the blanks' music.  For these past 25-30 years it's been close to nothing but mindless pablum dominating the top 30...and those puke inducing 'songs' stay on the radio as current 'hits' for upwards of 9 months at a time.  39-40 weeks of the same old/same old/ shyte recycled immediately thereafter as an effin' recurrent?  And all the while those that sink into only being played twice a day instead of 10 times per 24 hours...or more...get replaced by another next to disposable piece of meaningless filler.

Nowadays it's you want ***ME*** to support your expansion efforts and to buy your stock?  Then tell your corporate lackeys to drop this, that and the next thing [including not just lyrically enlightening music but also REAL news and, while you're at it,  forget investigative reporting and let me and my mega company get filthy rich screwing the world over.  Oh and do it yesterday.  Then there's the music biz.  Where does one begin in THAT regard?  The cannibal which ate itself.  And we watched, let it happen and accepted it as A-OK?  Yup.  Music and radio deserve each other.  Dumb and Dumber.

I think the only reason radio has survived up 'til now is primarily because people are lazy and willing to begrudgingly accept a plummeting common denominator.  We sure as shootin' have done it with TV.  Don't make me think.  Don't spoil my illusions.  Don't wake me up.  Don't tell me the truth.  Just dance.
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[Fake laughter optional.]

Last edited by Old Codger (October 16, 2017 5:51 pm)

grilled.cheese wrote:

Isn't CP24 on in the background of most business establishments, including the TTC?

Isn't this like CHFI where all the offices play it but no one actually listens?

 

 
CP24 is EVERYWHERE, in reception areas in most of the major banks, on tiny screens in elevators on Bay Street, in stores.

g.c is right. CP24 is the CHFI of television.

CP24 is even on in the waiting rooms of most, maybe all of the downtown hospitals. It's enough to make you sick...

RadioActive wrote:

geo wrote:

SERIOUS question:   who/what is the audience?    We're told that you can't sell oldies radio because retirees have "deep pockets but short arms" heh heh.     How big a part of breakfast club TV is comprised of seniors?    Or individuals relying on welfare?     Who watches daytime TV?      How does one SELL daytime TV?    

It was once explained to me that all morning TV is for people who don't actually ever watch the show. The theory is you're getting ready for work, feeding the kids breakfast, doing your hair and make-up, getting dressed from the shower, etc. etc. etc. 

So that's why the shows are so uninspired and so full of insipid happy talk, mixed with lots of traffic and weather. Those behind them believe viewers are tuning in and out between their morning ablutions, so unless there's a terrorist attack somewhere close by or a big snowstorm (always a HUGE tune-in factor) no one's really paying very close attention. So you won't see any endless analysis of a new government policy or anything else of substance. 

It's the only TV show next to the fireplace and chicken channel I can think of that's being done for people who aren't watching! 

Old Codger wrote:

As for oldies radio...their biggest problem?  And I'm serious.  They don't play new music.

Way back in the days when all oldies WCBS-FM was one of the top New York City stations, they used to play what they'd call "future gold" in between the classics, about every fourth record. I always thought that was a clever idea and it seemed to work - until the powers-that-be decided to tinker with the format and killed it. It eventually became the very unsuccessful Big Apple version of "Jack FM," which bombed big time and garnered horrible PR for the station.

It's now back to oldies but a shadow of its former rating self. 

Found this post by "L Chanon Gade" about WCBS-FM on Radio Discussions:

"Regarding "Future Gold" -from what I recall Mad Ave was hesitant about the Oldies format so CBS started adding currents, about one per hour in the first half of 1973. It was a good idea and over the decades it allowed a natural evolution of the format McCoy dropped it in 1992 and the station became a stale museum. Then the "demo-rot" caught up with them and they panicked in the early 2000's. They were up s--t's creek by 2005 and blowing them up was an act of mercy... it also gave them another shot two years later."
 

Last edited by Dale Patterson (October 17, 2017 8:21 am)

geo wrote:

SERIOUS question:   who/what is the audience?    We're told that you can't sell oldies radio because retirees have "deep pockets but short arms" heh heh.     How big a part of breakfast club TV is comprised of seniors?    Or individuals relying on welfare?     Who watches daytime TV?      How does one SELL daytime TV?    

I've heard that the prevailing "wisdom" among ad agencies is that seniors are too entrenched in their buying habits, therefore advertising is wasted on them.
 

'Future Gold' is only the 1/2 of what NEW and newer music should be included.  But where's the payola in THAT?  You think it can't be proven that payola lives?  All you need to do is listen to what the sheep wearing the bells are playing...and the followers fall into line w/o collecting a penny.

Some of that crap they play?  There isn't enough money.