I heard it for the first time on Newstalk just before 7 this evening. It starts off with an interesting concept, but quickly wears thin. An unpleasant female GPS voice bitches non-stop about potholes etc., doesn't let up for a second until the male announcer breaks in talking about "koodo" and "overages".

How long has this ad been airing? It could have been catchy... koodo schamoodo... it makes the "Kars for Kids" spot almost.. nope, that one's dreadful too.