1 of 1- betaylored
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Radio ad: "Does sandals look good with socks."
Son of a beach, radio ads are playing fast and loose with the english language.
GNR 640 Toronto is playing an ad for a travel agency, and the voice actor asks the question "Does sandals look good with socks?" Unfortunately, the name of the company didn't stick with me, I was too distracted by the Does/Do 'fox paw'. If agency x can't get their ads right, what else are they careless about... It's not a crime, but it's not a good look. Like wearing socks with sandals.
- BoredOp
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Re: Radio ad: "Does sandals look good with socks."
Stuff like this tells me the age of the copywriter. I recall hearing a spot and the announcer reading the copy gave the phone number as "hashtag xxxx". Nobody under thirty would call it a pound sign and even fewer still would call it an octothorpe.
- betaylored
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Re: Radio ad: "Does sandals look good with socks."
ONEIL wrote:
The spot is most likely for "Sandals" resorts.
That would make good sense. I only heard it the one time.
In other news, Nike has "Play less nice" as their new catch phrase. Can't wait to see if/how they explain "less nice" and I have no doubt that they will do so quite nicely. ;)
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Thread Starter- BoredOp
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Re: Radio ad: "Does sandals look good with socks."
The Play Less Nice campaign makes their user base look like total jerks to me.
- ig
- Iain Grant
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Re: Radio ad: "Does sandals look good with socks."
Heard it this morning, I believe it's for sunwing.ca
The spot is most likely for "Sandals" resorts.
Madness takes its toll. Please have exact change.
- cGrant
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Re: Radio ad: "Does sandals look good with socks."
Heard it this morning, I believe it's for sunwing.ca
The spot is most likely for "Sandals" resorts.
The fact that those of us in radio (as opposed to the general listener) are guessing and not remembering who the actual sponsor is, defines the notion that it's a poorly executed ad.
- ig
- Iain Grant
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Re: Radio ad: "Does sandals look good with socks."
My hand to god, I had almost verbatim written out this morning, but got called into a meeting and when I came back just shut off all the browser windows, but I agree wholeheartedly. And as you point out, made that much worse when you consider that we are a group of people who do tend to listen far more closely than the average listener.
Heard it this morning, I believe it's for sunwing.ca
The spot is most likely for "Sandals" resorts.
The fact that those of us in radio (as opposed to the general listener) are guessing and not remembering who the actual sponsor is, defines the notion that it's a poorly executed ad.
Madness takes its toll. Please have exact change.
- betaylored
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Re: Radio ad: "Does sandals look good with socks."
Grammar: the difference between knowing your shit, and knowing you're shit. ;)
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