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Fri Jan 5 1:04 am  #1

Ads on the world juniors....

This is a question coming up with the olympics, as can be seen on the world junior hockey.  there are some really good commercials from canadian tire, chevrolet, telus, etc.  but they are played ad nauseum.... basically every second break during the game.  It has gotten to the point where the ads are now ineffective due to repetition alone.

So the question is, does the fault lie with the advertiser for not offering 2 or 3 or more unique ads, or with the broadcaster by signing the sales and allowing the client to purchase so many spots with so little variety?


Fri Jan 5 7:22 am  #2

Re: Ads on the world juniors....

Now that smoke alarms have 10-yr batteries, should folks still be given a reminder to change the battery in the TV remote and test the remote feature every six months?   


Fri Jan 5 8:09 am  #3

Re: Ads on the world juniors....

About as much as we have to remind people to "drive safe" in the winter, not to drink and drive and change your underwear once a week in case a bus hits you.


Fri Jan 5 12:20 pm  #4

Re: Ads on the world juniors....

The spot repetition during sporting events is brutal.

It's the perfect opportunity for a sponsor/advertiser to resurrect a proper "campaign" with a sequence of spots that advance some sort of story; much like the classic Taster's Choice spots featuring Sharon Maughan and Tony Head.

But it's easier/cheaper to slam one :30 in there ad nauseum. The audience is going to watch every second of the sporting event regardless.


Fri Jan 5 12:46 pm  #5

Re: Ads on the world juniors....

Last year during hockey season it was the Scotia bank ad.

Do you remember??

How can you forget??

It featured  kids reenacting goals by Bobby Orr flying through the air - a young lady emulating Mario Lemieux and  a young lad pretending to be Paul Henderson. If you've seen that one once you've seen it a thousand times.

Scotia bank did have two versions of it though running 60 and 30 seconds

I think that's what's called "small mercies"


"I'll kick your ass down Yonge Street"... CFTR's Robert Holiday circa 1979...

Fri Jan 5 8:14 pm  #6

Re: Ads on the world juniors....

Not a new phenomenon.