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May 29, 2017 10:54 pm  #1


GTA Becoming Capital Of “Spokesperson” Radio Spots

I don’t believe it’s my imagination – I think there are more so-called “real people” doing their own radio spots in this city than I’ve ever heard before.
 
The list of names and their businesses seem endless:
 
Clothing
Saul Korman
Tom Mihalik
 
Car Sales
Greg Carrasco
George Epitropou
Bessie Vavaroutsos
 
Money
Philippe DioGuardi
Aaron Waxman
Mark Halpern
 
Audio
Mark Mandlsohn
 
Real Estate
Sandra Rinomato
 
And last but certainly least
Jewellery
Jack Berkovits
(and Harold Gerstel & Russell Oliver on TV)
 
Just to name a few. Not to mention all the windows and doors salesmen, the home improvement folks and the guy from the video store who’s always on with Oakley. 
 
These “I run the place and I’m also the spokesperson” types have been around for a long time (anyone remember Casey Togtema and his deeply accented “That’s right Earl” on CFRB or the master showman Ed Mirvish, aka Honest Ed?)  But I can’t recall an era when so many non-pros were actually voicing their own spots.
 
Granted, it’s probably cheaper than mounting a more extensive and expensive campaign, and there’s likely some ego involved. But this trend just seems to be growing.
 
Despite the fact I know most of their names – which probably says more about how much radio I consume than what they offer - I usually turn the station whenever any of them comes on. So the question can be asked: how effective are they at blowing their own horn and do people actually get their message? Is anyone buying their spiels – both literally and figuratively?

 

May 29, 2017 11:51 pm  #2


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

wasn't it a one time rule to never let clients voice their own spots?

 

May 30, 2017 2:24 am  #3


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

Paul "I won't be undersold by ANYBODY" Sadlon on Barrie, Orillia, Midland airwaves

 

May 30, 2017 5:34 am  #4


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

To solve this problem and have them all go away, stop listening to talk radio.
 


RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

May 30, 2017 6:42 am  #5


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

Radiowiz wrote:

To solve this problem and have them all go away, stop listening to talk radio.
 

That will teach them a lesson

 

May 30, 2017 8:56 am  #6


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

Not really.  It was certainly frowned upon, and there might have been a time long long ago when a client would have been turned away for wanting to do just that, but I'd bet not in the last 60 or 70 years.

splunge wrote:

wasn't it a one time rule to never let clients voice their own spots?

 


Madness takes its toll.  Please have exact change.
 
 

May 30, 2017 10:06 am  #7


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

How about one of the longest-airing ones: Russell Wells from The Briton House

 

May 30, 2017 10:11 am  #8


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

Then there's Brad Gates from the wildlife removal service. Or that doctor who touts TheraBreath now that Bullard is gone. The list really does seem endless. I've just never noticed so many at the same time before. 

     Thread Starter
 

May 30, 2017 10:23 am  #9


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

The Mandlsohn's have been doing Bay Bloor radio for as long as it's been open.

And then there was this hot mess...  https://www.youtube.com/watch?v=FpKgwIPEHo0

Casey passed away the day before his 59th birthday in 1989.


Madness takes its toll.  Please have exact change.
 
 

May 30, 2017 10:32 am  #10


Re: GTA Becoming Capital Of “Spokesperson” Radio Spots

He seems confused as to whether it's Wells or Well.

https://www.britonhouse.com/about/

"Russel B. Well"
(It's Wells)

cGrant wrote:

How about one of the longest-airing ones: Russell Wells from The Briton House

 


Madness takes its toll.  Please have exact change.